Is social media right for your business?

24 January 2012 at 12:06 8 comments

Social media is fantastic and the choice is limitless.  You have the likes of Facebook and Twitter, blogs and RSS feeds among others. Amazing marketing tools and a great way to ensure your business is prominent on the internet. There are, in my opinion, a few things that you might want to consider before diving into the social media scene. Integrating social media with your website could push the development cost up considerably and might not be such a great thing for your particular business, so think it over before you act.

  • Social media implies that communication is constant.
  • If you have a Facebook company page but never update it, what is the point? Collecting “Likes” from the general population mean what exactly to your business?
  • Communication is a two way street, so if you post on your wall, expect feedback. What do you plan to do with the feedback you receive?
  • How and who will manage that?
  • What will Facebook tell people that your website won’t or can’t?
  • It is a communication channel and people have opinions – how do you plan to address nasty comments and complaints on your Facebook wall or Twitter account?
  • Does your type of business justify implementing social media?

A popular cellphone brand has a Facebook page and almost every Friday they post the question “what plans do you have for the weekend?” A hundred people or so reply, but the company never responds again to the feedback. Firstly, why would the cellphone company care what your plans are for the weekend, unless you plan on buying a phone from them? Why ask the question, get the answer and then ignore it?

A restaurant has a Facebook page that is about 2 years old and no wall posts. A customer found them and left a message to say the food and service was terrible. The restaurant ignored the comment. Now, the next person to come along will see this ignored complaint sitting on a social media portal that has been abandoned by the look of things. Is that the kind of publicity you want for your business?


Entry filed under: Internet & Websites. Tags: , , , , , .

Do I have to change the way I conduct business when I have a website? Deleting a Facebook account

8 Comments Add your own

  • […] Is social media right for your business? ( […]

  • […] Is social media right for your business? ( […]

  • […] Is social media right for your business? ( […]

  • 4. Lavelle Lleras  |  27 January 2012 at 09:43

    Only wanna admit that this is very useful , Thanks for taking your time to write this.

  • 5. tim littleya  |  30 January 2012 at 08:41

    Make sure keep submiting more stuff like this its an amazing topic!!

  • […] Twitter account solely for your business unless you intend to manage it properly. Refer to my post Is social media right for your business for reasons why I say […]

  • 7. Elton Faykosh  |  20 February 2012 at 23:56

    Youre so right. Im there with you. Your blog post is unquestionably worth a read if anyone comes throughout it. Im lucky Used to do because now Ive got such a completely new look at this. I didnt realise this issue was so important and thus universal. You undoubtedly place it in perspective to me.

  • 8. Johnny  |  15 May 2012 at 19:21

    Your two examples at the bottom are excellent and should be a reminder for everyone that social media is a two-way road as you said, if you ask questions and expect feedback, you are obviously going to have to do something with it. I know that if a company responded to me, I would have plenty of respect for them.

    As for the nasty comments..some people hate on you, some people truly express their critic. It’s hard to differentiate between the two online, unfortunately.


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